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B2B
UI/UX Design
UI/UX Design
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Shipped
Download Nudge
Download Nudge
Introducing a download nudge on the web and mobile site encourages users to transition to the app, where engagement and conversion rates are higher.
Introducing a download nudge on the web and mobile site encourages users to transition to the app, where engagement and conversion rates are higher.
Industry
Industry
Automotive
Automotive
Headquarters
Headquarters
Gurugram, India
Gurugram, India
Founded
Founded
2021
2021
Company size
Company size
100-150
100-150
Opportunity
Mobile app downloads are low, despite higher conversion rates on the app. The app enables Cars24 employees to engage directly with customers who drop off, effectively addressing their needs and improving sales. This gap presents an opportunity to focus on strategies to boost mobile app downloads and drive engagement. By emphasising the app’s personalised customer support, discounts, and improved conversion potential, Cars24 can attract more users and enhance customer experience.
Opportunity
Mobile app downloads are low, despite higher conversion rates on the app. The app enables Cars24 employees to engage directly with customers who drop off, effectively addressing their needs and improving sales. This gap presents an opportunity to focus on strategies to boost mobile app downloads and drive engagement. By emphasising the app’s personalised customer support, discounts, and improved conversion potential, Cars24 can attract more users and enhance customer experience.
Opportunity
Mobile app downloads are low, despite higher conversion rates on the app. The app enables Cars24 employees to engage directly with customers who drop off, effectively addressing their needs and improving sales. This gap presents an opportunity to focus on strategies to boost mobile app downloads and drive engagement. By emphasising the app’s personalised customer support, discounts, and improved conversion potential, Cars24 can attract more users and enhance customer experience.
Outcome
The graph (pictured below) shows a sharp increase in app installs after implementing the download nudge on February 19th, with elevated rates sustained over months. This highlights the nudge’s effectiveness in driving app adoption and maintaining higher engagement levels through March and early April.
Outcome
The graph (pictured below) shows a sharp increase in app installs after implementing the download nudge on February 19th, with elevated rates sustained over months. This highlights the nudge’s effectiveness in driving app adoption and maintaining higher engagement levels through March and early April.
Outcome
The graph (pictured below) shows a sharp increase in app installs after implementing the download nudge on February 19th, with elevated rates sustained over months. This highlights the nudge’s effectiveness in driving app adoption and maintaining higher engagement levels through March and early April.
15x
Increase in app downloads
25%
Increase in Bookings
34%
Increase in Time Spent on Website
Industry
Automotive
Headquarters
Gurugram, India
Founded
2021
Company size
100-150
15x
Increase in app downloads
25%
Increase in Bookings
34%
Increase in Time Spent on Website
Execution
Nudges used previously included static banners, and images advertising an improved app experience, as well as discount incentives. I replaced these static nudges with interactive ones to drive app downloads, making them more engaging and contextually relevant. These interactive prompts working hand-in-hand with user behaviour, appearing at optimal moments to encourage downloads.
Execution
Nudges used previously included static banners, and images advertising an improved app experience, as well as discount incentives. I replaced these static nudges with interactive ones to drive app downloads, making them more engaging and contextually relevant. These interactive prompts working hand-in-hand with user behaviour, appearing at optimal moments to encourage downloads.
On mobile (left above), users were greeted by a bottom sheet on their first visit to the site. An established user pattern that is concise and clear. This approach increased visibility, improved conversion rates, and created a seamless transition from web browsing to app usage.
For desktop, the nudge was located behind a single click "Get App" button featured prominently on the top right (right above), near login and wishlist options to reduce unsolicited popups. On click, users are greeted with a simple popup QR code leading to the relevant app stores (below).
On mobile (left above), users were greeted by a bottom sheet on their first visit to the site. An established user pattern that is concise and clear. This approach increased visibility, improved conversion rates, and created a seamless transition from web browsing to app usage.
For desktop, the nudge was located behind a single click "Get App" button featured prominently on the top right (right above), near login and wishlist options to reduce unsolicited popups. On click, users are greeted with a simple popup QR code leading to the relevant app stores (below).
Testimonials
Comments from colleagues and friends
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system ensured the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system ensured the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system ensured the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system ensured the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Testimonials
Comments from colleagues and friends
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system from scratch ensure the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition and design sense has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system from scratch ensure the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition and design sense has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system from scratch ensure the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition and design sense has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system from scratch ensure the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition and design sense has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24