Growth
Growth
UI/UX
UI/UX
Shipped
Shipped
Flood-free Cars
Flood-free Cars
The unexpected flooding in Dubai presented a unique opportunity, as Cars24’s secure warehouses ensured a stockpile of cars free from flood damage.
The unexpected flooding in Dubai presented a unique opportunity, as Cars24’s secure warehouses ensured a stockpile of cars free from flood damage.
Industry
Industry
Automotive
Automotive
Headquarters
Headquarters
Gurugram, India
Gurugram, India
Founded
Founded
2021
2021
Company size
Company size
100-150
100-150
Opportunity
The unexpected flooding in Dubai presented a unique opportunity, as Cars24’s secure warehouses ensured a stockpile of cars free from flood damage. Recognising this, I proposed highlighting this to buyers seeking unaffected vehicles. This decision leveraged our infrastructure’s strength to address market demand and build customer trust during a challenging time.
Opportunity
The unexpected flooding in Dubai presented a unique opportunity, as Cars24’s secure warehouses ensured a stockpile of cars free from flood damage. Recognising this, I proposed highlighting this to buyers seeking unaffected vehicles. This decision leveraged our infrastructure’s strength to address market demand and build customer trust during a challenging time.
Opportunity
The unexpected flooding in Dubai presented a unique opportunity, as Cars24’s secure warehouses ensured a stockpile of cars free from flood damage. Recognising this, I proposed highlighting this to buyers seeking unaffected vehicles. This decision leveraged our infrastructure’s strength to address market demand and build customer trust during a challenging time.
Outcome
Over 10% of customers visiting our platform engaged with the flood-free tag, clicking to learn more about this assurance. This demonstrated that highlighting the safety and quality of our vehicles was a highly relevant and impactful callout. It validated the decision to emphasise this feature, effectively addressing customer concerns and reinforcing trust in our platform. Performance statistics for each highlight can be found below.
Outcome
Over 10% of customers visiting our platform engaged with the flood-free tag, clicking to learn more about this assurance. This demonstrated that highlighting the safety and quality of our vehicles was a highly relevant and impactful callout. It validated the decision to emphasise this feature, effectively addressing customer concerns and reinforcing trust in our platform. Performance statistics for each highlight can be found below.
Outcome
Over 10% of customers visiting our platform engaged with the flood-free tag, clicking to learn more about this assurance. This demonstrated that highlighting the safety and quality of our vehicles was a highly relevant and impactful callout. It validated the decision to emphasise this feature, effectively addressing customer concerns and reinforcing trust in our platform. Performance statistics for each highlight can be found below.
38%
more engagement
26%
more bookings initiated
31%
increase in filtered searches
Industry
Automotive
Headquarters
Gurugram, India
Founded
2021
Company size
100-150
38%
more engagement
26%
more bookings initiated
31%
increase in filtered searches
Execution
To enhance trust and transparency, I introduced a “Flood-Free” icon in multiple locations - as a feature callout on car cards (above), on the product detail page (below, left) and as a filter (below, right). I began by benchmarking competitors, analysing how leading platforms communicated vehicle conditions. Research revealed that visual indicators significantly improved user engagement and decision-making. After testing various formats, I found that a simple, universally recognisable icon was most effective. Placing it prominently on car cards ensured immediate recognition, while adding it as a filter improved search efficiency. This strategic execution not only increased confidence but also streamlined the browsing experience.
Execution
To enhance trust and transparency, I introduced a “Flood-Free” icon in multiple locations - as a feature callout on car cards (above), on the product detail page (below, left) and as a filter (below, right). I began by benchmarking competitors, analysing how leading platforms communicated vehicle conditions. Research revealed that visual indicators significantly improved user engagement and decision-making. After testing various formats, I found that a simple, universally recognisable icon was most effective. Placing it prominently on car cards ensured immediate recognition, while adding it as a filter improved search efficiency. This strategic execution not only increased confidence but also streamlined the browsing experience.
After analysing user interaction data, the car card on the search page proved to be the most effective placement, driving a 38% increase in engagement with flood-free cars. Users noticed the icon early in their browsing journey, leading to higher clicks and faster decision-making. The filter option also performed well, with a 31% increase in filtered searches, showing that users actively sought flood-free cars. Meanwhile, highlights on the car detail page saw a 26% engagement boost, reinforcing trust post-click. The USP in the second fold (below) had the least impact at 21%, as users focused more on primary vehicle details.
After analysing user interaction data, the car card on the search page proved to be the most effective placement, driving a 38% increase in engagement with flood-free cars. Users noticed the icon early in their browsing journey, leading to higher clicks and faster decision-making. The filter option also performed well, with a 31% increase in filtered searches, showing that users actively sought flood-free cars. Meanwhile, highlights on the car detail page saw a 26% engagement boost, reinforcing trust post-click. The USP in the second fold (below) had the least impact at 21%, as users focused more on primary vehicle details.
Testimonials
Comments from colleagues and friends
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system ensured the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system ensured the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system ensured the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system ensured the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Testimonials
Comments from colleagues and friends
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system from scratch ensure the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition and design sense has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system from scratch ensure the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition and design sense has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system from scratch ensure the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition and design sense has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24
Parth's commitment to delivering good UX is note-worthy. I rarely see anyone dive as deep into consumer thought processes as he does.
Anthony Damien
Director, Solverminds Solutions
An employee I don't have to micromanage. Parth's leadership in creating our design system from scratch ensure the process was smooth and efficient. His experience and attention to detail always exceeds expectations.
Medha Kadian
Lead Designer, Enphase Energy
Parth created extremely well-thought user journeys for the interface of an additive manufacturing project here at Oracle. Would work with him again, anytime.
Navneet Kapur
Director, Oracle
I was genuinely surprised Parth has no formal background in product management and growth. His intuition and design sense has been proved right time and again, backed by hard data.
Gurmeet Singh
Product Manager, Cars24